About Us

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We are seasoned finance professionals and partner with companies to provide fullstack finance and accounting solutions designed for today’s fast-paced world. Our mission is fueled by a shared passion: helping companies launch, grow and scale. Our modern finance stack integrates everything you need to grow your business with confidence.

Meet the Team

We’re finance leaders, strategists, and builders empowering businesses to grow, scale, and succeed globally.

Howard Xing

Founder & CFO

Howard is a seasoned finance professional with 10+ years of specialized experience in the game development industry. He has served as the embedded finance leader for studios of all sizes—from scrappy indie teams to AAA studios like Riot Games—helping venture-backed companies secure $150M+ in collective funding. His expertise spans the full spectrum of finance, from core accounting and FP&A to innovative funding strategies like Regulation CF and crowdfunding.

Sarah Wu

Financial Controller

Sarah blends Big Four discipline with start up practicality. After six years at KPMG and RSM, she now partners with entreprenuers and growing businesses-freeing founders to focus on growth rather than finances. She delivers operational excellence that goes far beyond accounting and compliance.

Soham Mukherjee

Financial Analyst

Soham has a background in accounting and finance within the startup space. His deep passion and understanding of business enable him to build financial models that accurately reflect real-world dynamics. From accounting to financial forecasting, he takes a practical, analytical approach to his work. Above all, he is driven by a commitment to helping founders bring their visions to life.

Sharon Kopp

Business Advisor

Experienced and entrepreneurial C-Suite executive, IP lawyer, and operator with a career spanning Verizon, Viacom, an investment firm, and various entertainment and media companies. As a trusted business advisor, Sharon empowers organizations to refine business models, build strategic partnerships, and align teams to drive lasting growth and results.

Build together. Grow together.

$0M+

$0M+

In funding we've been a part of. We turn startup financials into investor-ready pitches and guide founders through fundraising complexities.

$0M+

$0M+

Raised through non-venture capital sources. Guiding companies through crowdfunding, crowd-equity and debt financing solutions.

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New products launched with our operational and strategic support.

Our Client's Success is Ours - Let's Build Together!
Our Client's Success is Ours - Let's Build Together!
Our Client's Success is Ours - Let's Build Together!
Our Client's Success is Ours - Let's Build Together!

Why Choose Us - Built for Growth, Backed by Experts.

We combine deep financial knowledge with hands-on experience in Early-Stage, Gaming, Talent Management, SaaS and more--delivering solutions that match your pace and ambition

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Industry -Specific

We know games, media, and SaaS—so we advise beyond the numbers.

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All-In-One Services

From bookkeeping to financial modeling, audits and tax credits-handled in one place.

03

Grows With You

Flexible support for startups, scaling teams, and post-funding growth.

04

Trusted Results

Assisted in $150M+ of funding. Trusted by studios, creators and founders who move fast.

Why Choose Us - Built for Growth, Backed by Experts.

We combine deep financial knowledge with hands-on experience in Early-Stage, Gaming, Talent Management, SaaS and more--delivering solutions that match your pace and ambition

01

Industry -Specific

We know games, media, and SaaS—so we advise beyond the numbers.

02

All-In-One Services

From bookkeeping to financial modeling, audits and tax credits-handled in one place.

03

Grows With You

Flexible support for startups, scaling teams, and post-funding growth.

04

Trusted Results

Assisted in $150M+ of funding. Trusted by studios, creators and founders who move fast.

Why Choose Us - Built for Growth, Backed by Experts.

We combine deep financial knowledge with hands-on experience in Early-Stage, Gaming, Talent Management, SaaS and more--delivering solutions that match your pace and ambition

01

Industry -Specific

We know games, media, and SaaS—so we advise beyond the numbers.

02

All-In-One Services

From bookkeeping to financial modeling, audits and tax credits-handled in one place.

03

Grows With You

Flexible support for startups, scaling teams, and post-funding growth.

04

Trusted Results

Assisted in $150M+ of funding. Trusted by studios, creators and founders who move fast.

Why Choose Us - Built for Growth, Backed by Experts.

We combine deep financial knowledge with hands-on experience in Early-Stage, Gaming, Talent Management, SaaS and more--delivering solutions that match your pace and ambition

01

Industry -Specific

We know games, media, and SaaS—so we advise beyond the numbers.

02

All-In-One Services

From bookkeeping to financial modeling, audits and tax credits-handled in one place.

03

Grows With You

Flexible support for startups, scaling teams, and post-funding growth.

04

Trusted Results

Assisted in $150M+ of funding. Trusted by studios, creators and founders who move fast.

Contact Us

Learn more about our pricing, services, and how we can support your accounting and finance needs. Reach out to us — we’ll be in touch as soon as possible.

Contact Us

Learn more about our pricing, services, and how we can support your accounting and finance needs. Reach out to us — we’ll be in touch as soon as possible.

Contact Us

Learn more about our pricing, services, and how we can support your accounting and finance needs. Reach out to us — we’ll be in touch as soon as possible.

Contact Us

Learn more about our pricing, services, and how we can support your accounting and finance needs. Reach out to us — we’ll be in touch as soon as possible.

@ 2025 New Game Advisory.

All Rights Reserved.

@ 2025 New Game Advisory.

All Rights Reserved.

@ 2025 New Game Advisory.

All Rights Reserved.

@ 2025 New Game Advisory.

All Rights Reserved.